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Upcoming Webinars

Heistad, Kari
Pabian, Keith

Tuesday, July 14, 2020
9:00 am Pacific | 10:00 am Mountain | 11:00 am Central | 12:00 pm Eastern

Reintegrating your Workforce: How Best to Support your Workforce while Reopening 

It is only a matter of time before your hotel or club reopens and you welcome guests and members back.  With all of the excitement and challenges surrounding reopening, especially with all of the COVID-19 restrictions, it can be easy to forget to acknowledge and properly support the people who allow the reopening to happen – your staff.

During the past weeks and months, your property had to make tough decisions.  Many employees were laid off and furloughed.  In order to be successful in all aspects of reopening, it is imperative that we acknowledge the trauma caused by the pandemic, being out of work, worrying about one’s health, and being off routine.  We also need to do our best to ensure that staff feel as safe as possible, both physically and emotionally, to return to and be at work.

In this webinar, we will discuss reopening and reintegrating from the human element.  We will acknowledge the hardship caused by the pandemic and provide insights and best practices to reintegrate team members to successfully reopen, stay open, and retain your valuable them long after the pandemic is over.  This webinar is not to be missed as we ensure that we are supporting the team members that make reopening possible while acknowledging all that they have been through and continue to experience.

Kari Heistad, Founder and CEO, Culture Coach International
Keith Pabian, Founding Partner, Pabian Law, LLC

CPE Hours 1.2
Specialty Reporting Area: General

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Tuesday, July 21, 2020
9:00 am Pacific | 10:00 am Mountain | 11:00 am Central | 12:00 pm Eastern

How AI & Natural Language Processing Can Address Customer Concerns in the COVID-19 ERA 

It’s hard to imagine a more disruptive time for hospitality than what we’re currently experiencing. While the industry remains in an unprecedented state of flux and uncertainty, we are starting to see parts of the economy slowly open back up and hospitality is following suit. As we begin to welcome customers back into our properties, it’s never been more important to have a timely and accurate understanding of what our customers expect and how we’re delivering on our service to them. One key tool in achieving this is Voice of the Customer (VoC) analytics, powered by AI and natural language processing. In this session we’ll explain how to use AI-based text analytics and VoC programs to keep your business moving forward in the age of COVID-19. 

Learning Outcomes: 

  • How to gather and prepare data for a VoC program
  • How to process customer feedback and reviews using NLP
  • How to take action on your data and analysis
  • Common mistakes in AI and Voc analytics programs and how to mitigate them

Andrea Kulkarni, Vice President Marketing, Lexalytics
TBA, myHotel

CPE Hours 1.2
Specialty Reporting Area: General, Information Technology

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Original Broadcast on May 21, 2020

This session was offered in a live Zoom Meeting format.  Only HFTP CHAE and CHTP continuing education credit will be provided.

Covid-19 Puzzlers for USALI Recording: PPP Loans, Government Wage Subsidies and Health Agency Use 

An important element to managing your hotel operation’s unusual finances during the current pandemic is to accurately record revenue and expenses for accurate financial analysis. The guidelines are laid out in the Uniform System of Accounts for the Lodging Industry (USALI), but how to treat these unorthodox line items may be a puzzler for some. Join this webinar to discuss treatment for:

  • The revenue/expenses for when a portion of the hotel is used by a health or government agency;
  • Government wage subsidies; and
  • Paycheck Protection Program loans.
  • Reopening plans/costs
  • Severance/Reduction in Force plans

Take advantage of the knowledge from USALI experts who will advise on best accounting practices for these times.

Thomas A. Gerth, Partner, KPMG LLP
Raymond Martz, CFO & EVP, Pebblebrook Hotel Trust
Ralph R. Miller, CPA, CA, CBV, CHA, CHAE, President, Inntegrated Hospitality Management Ltd.
Gina Tallarico, VP, Asset Management, Hyatt Hotels Corporation

CHAE & CHTP Hours:  1.2

Specialty Reporting Area: Finance


CPE Accreditation - Group Internet Based – Live Webinars

Participants may obtain 1.2 CPE maintenance points and continuing professional education credit hours (CPEs) for various certification programs by attending each of HFTP’s Live Webinars.

Individual sessions are presented as an overview of the topics. No advanced preparation is required nor are there prerequisites required for attending any of the group live webinars. Courses presented via HFTP’s live webinars utilize a Group-Internet Based instructional method.

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